My 6 top tips to easily improve your socials content
Here’s six things that I wish more people knew about creating intentional, effective and highly valuable social media marketing content without having to follow trends, keep a crazed eye on your analytics or create complex content.
It's important to identify your clients' pain points. These are the things they struggle with that your offering can help them to resolve. For instance, one of my clients' pain points is that they feel nervous about having their photo taken; I help them to have a supported and fun experience in front of the camera. The more you can speak to your clients' pain points, the more engaging your content will be - you want people to view your content and think “hey, that's me - that's the thing I struggle with!” which leads them to wanting to hear about your solution.
It's not all about YOU. The more you can position your messaging from the client's point of view, the better. Instead of talking about yourself (“I have 10 years experience …”, “I am really passionate about what I do and I'd love to help you to achieve [X] … ” etc.), use language like “If you'e the sort of person who struggles with [PAIN POINT] … ”; “You want [X] result” etc. We're all the main character of our own story so they don't want to hear much about yours. The focus should be on showing them that we understand their story: their struggles, values and desires - this is how we truly engage people.
Which feeds into the next point: it turns out it's about the destination NOT the journey. People don't need to hear all the details of HOW you'll help them to achieve their desired result, they just need to know that you can. As much as possible, talk about the destination (i.e. the result of working with you): what benefits they'll get, how they can expect to feel, what problem/s they'll no longer experience etc.
Be prepared to experiment! Try things out and see what works (what gets traction with likes, comments and shares) and identify the common themes and patterns and create more of that kind of content.
Ensure you only ever have one purpose per piece of content - whether it's to build engagement (asking people to save your post or comment on it), drive traffic to your website (asking people to click the link in bio) or inviting people to book (via email or DM), only ever ask your audience to do one thing at a time. From your own experience as a consumer, you know that too much choice makes it harder to make a decision and can result in you not making one at all. Simplicity sells, complexity confuses.
And lastly, when creating content, put yourself in your audience's shoes. Ask yourself “would I be inspired to stop my scroll and read this?”. If the answer is no, then it's back to the drawing board. This is how you create intentional, impactful content.
Which of these will make the biggest impact to how you create content?
